Polite Worldwide - Utilizing Celebrity Endorsements & Updating Theme
What is Polite Worldwide?
Polite Worldwide is a jewelry store on Shopify known for its high-end products and major celebrity endorsements. However, their old theme was outdated and slow, which made it difficult to convey the brand’s luxurious feel.
The Problems with the Old Theme
Outdated & Hard to Customize
The previous theme was bulky and challenging to update, requiring too much developer time for even simple changes.Slow Loading Times
Multiple, unoptimized scripts and no lazy loading led to sluggish performance, hurting the user experience.Unclear Luxury Branding
The cluttered layout didn’t effectively highlight Polite Worldwide’s premium image or products.
New Theme Features
I revamped the entire codebase, implemented lazy loading, and optimized how scripts load, resulting in a much faster site. I also made the theme highly customizable, so Polite Worldwide can modify or restyle virtually anything without needing to touch the code.
Emphasizing a Luxurious & Clean Design
A major goal was to reinforce Polite Worldwide as a luxury brand. We streamlined the layout, used a clean design approach, and focused on essential product details and the overall brand story.
Celebrity Endorsements Everywhere
Celebrity endorsements are a huge selling point, so we showcased them on almost every key page, from the homepage to product pages. Special carousels highlight well-known personalities wearing Polite’s signature pearl necklaces.
Fully Customizable
All new features — including special gradients in the header and custom-coded sections — are fully editable in Shopify. I built these functionalities so that Polite Worldwide can update text, visuals, and layouts without any coding.
Unique Landing Pages
I also introduced dynamic landing pages, like the AI compliment generator with its GLSL and GSAP-animated background, which produces fun, personalized messages.
Data-Driven Insights
We used Hotjar to track user behavior and see how visitors interacted with the new design. This helped refine the UX further and confirmed that a cleaner layout combined with celebrity highlights boosted user engagement.
Final Thoughts
By combining streamlined design choices with thorough code optimizations, I’ve given Polite Worldwide a more luxurious online presence that effectively showcases their high-end jewelry and celebrity endorsements. The store now loads faster, looks cleaner, and is fully customizable, ensuring the brand can adapt as it continues to grow.
